The Google Website Optimizer tool can improve the performance of your landing pages. By creating a system for organized multivariate testing, this tool allows visitors to choose the best combination of factors for your site.
The Google Website Optimizer Tools experiment for Tubal Reversal - Is It Right For You? on Dr. Berger’s Tubal Reversal Web Site.
The goal of the Tubal Reversal Web Site is to have people opt-in to receive an educational white paper, since the site is informational and not e-commerce.
After intensive research, ROI Revolution designed a Google Website Optimizer experiment that tested 3 different headlines, 3 different images, and 4 different button text versions.
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The best combination of the test variables resulted in an improvement of 221% over his original page.
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Now the pay-per-click advertising to drive traffic to that landing page is 221% more effective than it was on the old landing page without any additional cost for that increase.
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